Commoner: Coming from a humble background these are everyday folk, used to hardship and poverty. Generally has a profession and in smaller settlements might work for themselves or a merchant in larger towns and cities.
Wealthy. A wealthy lifestyle means living a life of luxury. You have respectable lodgings, usually a spacious home in a good part of town or a comfortable suite at a fine inn. You likely have a small staff of Servants.
Social. A social enemy might be a personal rival, an idealogy, or a cultural trait. Its an enemy tied to interactions with others, they may have trouble fitting in, be a social outcast, not identify with their culture, or be wanted but their own kind.