Merchant: An sole trader or member of a merchant guild, closely associated with others in their business. Freed by talent and wealth from the constraints of a feudal social order, they spend years under a master.
Comfortable. Choosing a comfortable lifestyle means that you can afford nicer clothing and can eat better than most. You live in a small cottage in a middle-‐‑class neighborhood or in a private room at a fine inn.
Social. A social enemy might be a personal rival, an idealogy, or a cultural trait. Its an enemy tied to interactions with others, they may have trouble fitting in, be a social outcast, not identify with their culture, or be wanted but their own kind.