Merchant: An sole trader or member of a merchant guild, closely associated with others in their business. Freed by talent and wealth from the constraints of a feudal social order, they spend years under a master.
Poor. A poor lifestyle means going without the comforts available in a stable community. Simple food and lodgings, threadbare clothing, and unpredictable Conditions result in a sufficient, though probably unpleasant, experience.
Social. A social enemy might be a personal rival, an idealogy, or a cultural trait. Its an enemy tied to interactions with others, they may have trouble fitting in, be a social outcast, not identify with their culture, or be wanted but their own kind.