Merchant: An sole trader or member of a merchant guild, closely associated with others in their business. Freed by talent and wealth from the constraints of a feudal social order, they spend years under a master.
Squalid. You live in a leaky stable, a mud-floored hut just outside town, or a vermin-infested boarding house in the worst part of town. You have shelter from the elements, but you live in a desperate and violent Environment, in places rife with disease.
Social. A social enemy might be a personal rival, an idealogy, or a cultural trait. Its an enemy tied to interactions with others, they may have trouble fitting in, be a social outcast, not identify with their culture, or be wanted but their own kind.